{"id":1081,"date":"2025-06-16T16:42:59","date_gmt":"2025-06-16T16:42:59","guid":{"rendered":"https:\/\/retrotradingreport.com\/index.php\/2025\/06\/16\/whatsapps-ad-free-days-are-over-as-meta-begins-monetization-push\/"},"modified":"2025-06-16T16:42:59","modified_gmt":"2025-06-16T16:42:59","slug":"whatsapps-ad-free-days-are-over-as-meta-begins-monetization-push","status":"publish","type":"post","link":"https:\/\/retrotradingreport.com\/index.php\/2025\/06\/16\/whatsapps-ad-free-days-are-over-as-meta-begins-monetization-push\/","title":{"rendered":"WhatsApp\u2019s ad-free days are over as Meta begins monetization push"},"content":{"rendered":"<div><\/div>\n<p>Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging platform in a $19 billion deal. <\/p>\n<p>The company announced that businesses will now be able to run &#8220;status ads&#8221; within the Updates tab of the app\u2014a space used by users to share disappearing content similar to Instagram Stories. <\/p>\n<div class=\"wp-block-kevinbatdorf-xeet-wp xeet-wp\">\n<div class=\"react-tweet-theme Prh5YO6Z7gkcGwVjnX1Q\">\n<article class=\"y3vyxk0KOdMgcSTtzERK\">\n<div class=\"lXRMjX2KYR7IZSOZPFbm\"><a href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" class=\"nkzum3vS9EE0UMk6wIwD\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"gxuhzv6slGlIBy5JFjVm\"><\/div>\n<div class=\"gxuhzv6slGlIBy5JFjVm\">\n<div class=\"jM__a2FZ4FtvadsBSIC5\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<div class=\"BwMePHrH3rvsmYE498nW\"><a href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" class=\"oDvOSSsrnTspryAL9YVt\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"YqFZOCD996i_gAbVzqfJ\"><span title=\"Meta Newsroom\">Meta Newsroom<\/span><\/div>\n<div class=\"k4aQ6nZmsk6GjbvjPKss\"><\/div>\n<p><\/a><\/p>\n<div class=\"T65hgE51dyqUMzAY5hl0\"><a href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" class=\"jg4rjgPtL89uoWZw81FG\" target=\"_blank\" rel=\"noopener noreferrer\"><span title=\"@MetaNewsroom\">@MetaNewsroom<\/span><\/a><\/p>\n<div class=\"IulIEDncuBnezCKlPUfn\"><span class=\"f9i0GrOk4HWCqDStzGHE\">\u00b7<\/span><a href=\"https:\/\/twitter.com\/intent\/follow?screen_name=MetaNewsroom\" class=\"X9KF8bvQvjpxMkEUAQSg\" target=\"_blank\" rel=\"noopener noreferrer\">Follow<\/a><\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" class=\"VAKgDYwbCPjVtzvR7vsi\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View on Twitter\"><\/a><\/div>\n<p class=\"AdGEHCYjGQTkPV_D5imj\"><span>Today, <\/span><a href=\"https:\/\/twitter.com\/WhatsApp\" class=\"LuuFAn5qKGMLl5k1L76T\" target=\"_blank\" rel=\"noopener noreferrer\">@WhatsApp<\/a><span> is introducing new features in the Updates tab (like channel subscriptions, promoted channels and ads in Status) without changing anything about your personal chats (they remain end to end encrypted). <\/p>\n<p><\/span><a href=\"https:\/\/about.fb.com\/news\/2025\/06\/helping-you-find-more-channels-businesses-on-whatsapp\/\" class=\"LuuFAn5qKGMLl5k1L76T\" target=\"_blank\" rel=\"noopener noreferrer\">about.fb.com\/news\/2025\/06\/h\u2026<\/a><\/p>\n<div class=\"_0kiDv1j1JHI8CF0Ntb_\"><a class=\"PF6M5QdjvCYeUIeL82Pw\" href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"6:33 pm \u00b7 16 Jun 2025\">6:33 pm \u00b7 16 Jun 2025<\/a><a class=\"EUWNvie68q0hB7x9gYil\" href=\"https:\/\/help.twitter.com\/en\/twitter-for-websites-ads-info-and-privacy\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Twitter for Websites, Ads Information and Privacy\"><\/a><\/div>\n<div class=\"r1nP5SJS7VNmWTX19Auq\"><a class=\"gcUKEvUouWctDVs4Uni5\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1934597815927181539\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Like. This Tweet has 4 likes\"><\/p>\n<div class=\"EYp9rp32FVnHEztzLqMG\"><\/div>\n<p><span class=\"aMeAuAqW2H34ePc2jorL\">4<\/span><\/a><a class=\"We700JQVK913TW5TZQk6\" href=\"https:\/\/twitter.com\/intent\/tweet?in_reply_to=1934597815927181539\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Reply to this Tweet on Twitter\"><\/p>\n<div class=\"SXNJIS9giXWKxuUsSwXx\"><\/div>\n<p><span class=\"qAurmX5F17a0m0GbrhOq\">Reply<\/span><\/a><button type=\"button\" class=\"EDcxfgdhQDFSaBs5yAxC\" aria-label=\"Copy link\" data-xeet-url-to-copy=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\"><\/p>\n<div class=\"O1W4EuB8WU92_ex7pGQT\"><\/div>\n<p><span class=\"ovn4FbJMqbXsfiK7gvth\" data-copy-text=\"{&quot;copied&quot;:&quot;Copied!&quot;,&quot;copyAllText&quot;:&quot;Copy link to Tweet&quot;}\">Copy link<\/span><\/button><\/div>\n<div class=\"cjgWV81BwLW_tK8FicCg\"><a class=\"tczCx_QJsiI5O2NPUrfI\" href=\"https:\/\/twitter.com\/MetaNewsroom\/status\/1934597815927181539\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"LW1dI56xN0L7kAXJota7\">Read more on Twitter<\/span><\/a><\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>The move marks a shift in WhatsApp\u2019s longstanding approach, which had until now avoided any form of advertising.<\/p>\n<p>According to Meta, the ads are designed to initiate interactions between users and advertisers via the app\u2019s messaging tools. <\/p>\n<p>Meta executives said this strategy aims to avoid interfering with personal conversations, which will remain end-to-end encrypted.<\/p>\n<h2 class=\"wp-block-heading\">More monetization plans for Meta<\/h2>\n<p>In addition to status ads, Meta also plans to monetize WhatsApp\u2019s Channels feature. <\/p>\n<p>Introduced in June 2023, Channels allow individuals and organizations to broadcast updates to followers. <\/p>\n<p>Meta said it will enable search ads in the Channels directory and allow channel administrators to offer monthly subscription services. <\/p>\n<p>While Meta will not immediately earn revenue from these subscriptions, the company plans to take a 10% cut in the future.<\/p>\n<p>Organizations will also be able to pay to boost the visibility of their Channels when users search the directory, a model similar to app store search ads.<\/p>\n<h2 class=\"wp-block-heading\">WhatsApp founders opposed advertising<\/h2>\n<p>WhatsApp\u2019s founders, Jan Koum and Brian Acton, had publicly expressed opposition to advertising, reportedly leaving Meta after disagreements over the company\u2019s efforts to monetize the platform.<\/p>\n<p>Since acquiring WhatsApp in 2014, Meta has focused on growing its user base globally while keeping the platform largely free of commercial content.<\/p>\n<p>Though Meta does not disclose WhatsApp-specific financials, analysts have estimated that it generates between $500 million and $1 billion annually, primarily by charging businesses to use messaging tools for customer interaction.<\/p>\n<p>Nikila Srinivasan, Meta\u2019s head of product for business messaging, said the new ads will be guided by limited targeting criteria, including a user\u2019s location, language, device, and previous ad interactions. <\/p>\n<p>&#8220;We really believe that the Updates tab is the right place for these new features,&#8221; she said. <\/p>\n<p>Srinivasan also reiterated that personal messages and calls would remain encrypted.<\/p>\n<p>CEO Mark Zuckerberg previously described WhatsApp as \u201cthe next chapter\u201d for Meta and said that messaging between businesses and consumers should become a core pillar of the company\u2019s growth strategy.<\/p>\n<p>The post <a href=\"https:\/\/invezz.com\/news\/2025\/06\/16\/whatsapps-ad-free-days-are-over-as-meta-begins-monetization-push\/\">WhatsApp\u2019s ad-free days are over as Meta begins monetization push<\/a> appeared first on <a href=\"https:\/\/invezz.com\/\">Invezz<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging platform in a $19 billion deal. The company announced that businesses will now be able to run &#8220;status ads&#8221; within the Updates tab of the app\u2014a space used by users to share disappearing content similar to Instagram Stories.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing"],"_links":{"self":[{"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/posts\/1081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/comments?post=1081"}],"version-history":[{"count":0,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/posts\/1081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/media\/1082"}],"wp:attachment":[{"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/media?parent=1081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/categories?post=1081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retrotradingreport.com\/index.php\/wp-json\/wp\/v2\/tags?post=1081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}